
Nike and Converse new capsule collections for Pride Month Inspired by the "More Color, More Pride" flag designed by Amber Hikes
On the occasion of the upcoming Pride Month, whose parades and celebrations have been cancelled this year due to the pandemic, Nike and Converse have revealed the new BeTrue and Pride sneaker collections whose face is the American activist Amber Hikes. In addition to the two capsules, the two brands have also launched charitable initiatives for LGBTQIA+ community rights organizations. Nike has made donations to about 20 local and national authorities whose action takes place in the athletic world, while Converse's Pride initiative, now in its fifth year, has reached the figure of one million dollars in donations.
Converse's Pride collection will be available on the brand's official website starting May 29, while Nike's BeTrue collection will go on sale on the Nike web store starting June 19.