The history of all Nike with the reverse logo From Dennis Rodman to Travis Scott, 25 years of ''reverse Swoosh''

Nike's Swoosh is probably the most recognizable logo in the world: the story - and the book ''Shoe Dog'' - narrates that it was designed by Portland student Carolyn Davidson for only $35 in 1971 and from that moment the logo combination - brand has become increasingly fortified. Initially designed with a very fat belly and the finer ''body'', it has undergone some changes over time to be able to reuse it in different forms, especially as regards shoes: made ''mini'', put on the soles, left alone on the tongue, repeated several times on the same on the same side of the silohuette and finally positioned upside down, with the belly of the Swoosh facing away from the shoe.

The most recent and famous example is Travis Scott's Air Jordan 1 which, in addition to bringing to light the ''reverse Swoosh'', has also brought to mind all the other models that had already seen this use of the logo. After the episode of ''The Last Dance'' in which the figure of Dennis Rodman was faced, analyzing the shoes used by ''The Warm'' throughout his career, Nike Air Darwin came out, as well as the first example of shoe with the logo on the contrary exiting the minds of Beaverton.

Here are the most famous shoes to have already seen this type of design:

Nike Air Darwin, 1994

This is Kobe's first signature after his retirement. A silhouette that follows the line of all Kobe's but with two particularities: the strings completely covered by an over-layer and the Nike brand facing the heel.

Nike Blazer Mid 77 Vintage Slam Jam, 2018

One of the most iconic shoes ever, the Blazer Mid, used both as a sportswear and streetwear sneaker. In 2018 the revisitation by Slam Jam, store born in Ferrara but now a reference point for Milanese shopping.

Nike Zoom Freak 1, 2019

Honorable mention for a ''mistake'' that made the shoe one of the most coveted in the world, since it is a single specimen: it is an Air Jordan 1 SB where the Swoosh was sewn backwards. But this time by "opposite" it is not meant that the direction of the logo is opposite to that of the shoe, but it is meant that the Swoosh has been positioned upside down.