Gentle Monster presents a new capsule with K-pop star Jennie Kim - Unveiled with a special pop up store

Gentle Monster unveiled the new Jentle Home collection in collaboration with Jennie Kim with a special pop up inspired by the singer's childhood memories and located across from the brand's flagship store in the Garosugil district in Seoul. Once guests have entered the store, they find a real doll's house, populated by funny figures involved in daily activities such as bathing, telephoning or cooking hamburgers. Going up, they step into a fairytale space in pastel tones with a kitchen and living room that look like the perfect set for the ultimate Instagram shot. There is also a dressing room that hides a secret room with a teddy bear fountain. On the third floor of the pop-up location there is a retro-style supermarket with special products.