Nike's shoebox becomes a bag Bring your sneaker wherever you want

Among the many details that have created the iconography of a brand like Nike over the years, the shoebox is one of the most neglected. Yet the shoebox, in its being a trivial everyday object, has over the years become one of the most recognizable elements of the brand. That's why Nike has recently transformed its classic orange box decorated with swoosh into a sneaker-sized bag: the Shoebox Bag. The bag is already sold out on Nike's website but can be found online at retailers such as Slam Jam, Zalando and Atmos. 

Nike's Shoebox Bag is sold out on the brand's official website but is available on retail sites such as Slam Jam, Zalando or Atmos.