How Kanye West plans to create the perfect hoodie He talked about it in a long interview with the Wall Street Journal
«The hoodie is arguably the most important piece of apparel of the last decade», said Kanye West during his last, long interview with the Wall Street Journal, reiterating a concept expressed throughout his career as a designer, looking at sportswear as one of the youngest and purest expressions of the fashion world. In 2015, in a rare interview with Vanity Fair on Yeezy's Season 2, Kanye said:
«Sweatshirts are fucking important. That might sound like the funniest quote ever. How can you say all this stuff about running for president in 2020 and then say sweatshirts are important? But they are. Just mark my words».
It's often hard to take Kanye West's words and even intentions seriously. Even in the interview with the Wall Street Journal the rapper and designer continued to look like a man in eternal contradiction with himself - he said that the backlash immediately after wearing the "MAGA" was classist, and that as a black man with a MAGA hat he felt discriminated as before he became famous - often irritating in his willingness to want at all costs provoke. At the same time, however, Kanye West remains the man who initiated one of the biggest aesthetic revolutions of the last decade, and who could continue to influence the fashion world more than we can even imagine. Starting with the perfect hoodie.
