How will fashion in China change after the Coronavirus Pros and cons of the "digital" fashion weeks

Shanghai Fashion Week is happening online. Following the rumours that wanted it to be postponed until any updates, Shangai takes an example from the Rakuten Fashion Week in Tokyo (that is currently streaming on the official site) and adds its fashion week to the list of Chinese events that are facing the consequences of the Corona Virus. All the shows will be live-streaming from March 24th to 30th, 2020 on the Taobao Live channel, in collaboration with the e-commerce platform Tmall (property of the Alibaba group). It's an event that is going to rewrite history: they are the first fashion weeks in the world to completely turn digital. 

Ready or not, the fashion world is at a crossroads. The recent crisis is just accelerating the road to digital, in many of its aspects:  not just for the fashion world, but for any industry that is struggling with the new opportunities offered by the smart-working. Only time will tell if this is actually going to be the future of fashion.

For now, Shanghai is at the verge of a revolutionary move. While we're still wondering if the Milan fashion week will follow this lead, Camera della Moda remains silent. We'll see, wouldn't we?