How Wojak became the meme of the moment The ever-changing face of an entire community

The quarantine to which the coronavirus is forcing us is a good opportunity to discover, devise and above all have fun with memes. The comic element of a meme revolves around a set of fixed characters, each with its own clearly recognizable characteristics. One of the main characters of the memes of the past decade was the Doge, a Shiba-Inu-bred dog whose gaze, between naive and amused, becomes from time to time an expression of perplexity, annoyance, indifference or irony. When it comes to memes originating in online fashion communities, the most popular and versatile character is definitely Wojak, a stylized man on a white background whose expression does not vary, but who acquires from time to time different characteristics based on to the human type of which the meme parodies.

In pages of fashion memes like @fuckhopsin, the Wojak is used to tease different categories of people, from the most banal of hypebeast who tries to reseal his latest purchase (and is often idealized as a zoomer), to the maniac of archive fashion (pictured instead with the traits of the doomer) who thinks he is the best dressed person in the world and wants us to know to everyone. It is remarkable in this sense how Wojak is able to diversify to represent many different stereotypes that affect all human beings. It's still too early to say whether Wojak will be the meme of the decade. What we can be sure of is that, in its ability to reflect the personality characteristics of a vast but recognizable range of individuals, it can become the best representative of a community. The evolution of memes forcibly passes from here, becoming a way to identify and feel part of a community, respecting the canons of the New Luxury, whose basic principle is to be yourself and feel accepted for what you are in a community of similar and equal.