The iconic Lacoste crocodile changes skin in three new collaborations Three creative groups re-imagine the legendary French logo for the CROCOSERIES collection
The fashion history is full of logos that over the years have consolidated their presence in the mass culture to become real symbols, both for the fashion enthusiasts and for the "occasional public".
This spring, the iconic crocodile by Lacoste (a brand nss magazine recently mentioned when talking about the renaissance of the sweater vest) comes to life and transforms itself thanks to the creative elaborations by three famous creative collectives: Lacoste has invited the artists FriendsWithYou, Jeremyville e Jean-Michel Tixier to re-interpret its legendary logo.
These artists are famous for their optimistic graphics and their positive look on the world: that's why the collections they designed are colourful and fresh. The great classics from Lacoste so become reinvented with a new, happy style that looks forward to the contemporary while it never cuts the cord with its traditional roots. The same roots that have made the crocodile such an iconic and loved symbol all over the World.
