PUMA presents a collection in collaboration with the London Central Saint Martins The sportswear brand and the fashion school join forces for a sustainable capsule

Sustainability has become a central topic also in the fashion world and more and more brands are trying to reduce the environmental impact of their products. In order to find the best way to face this new challenge, PUMA teamed up with the students of the BA Fashion course at Central Saint Martins design school in London. The result of this new collaboration is Day Zero, a collection inspired by the water shortages in Cape Town. In South Africa, drought has forced the local government to set a date, Day Zero, which gave the project its name, for the closing of the city's water. 

The Day Zero collection will be available in PUMA Stores, on the brand's website and in selected retailers from March 19.