The Rick Owens x Champions SS20 collection “Working out is modern couture”.

After seeing her on the Paris catwalks last June, the Rick Owens x Champions SS20 collection was officially unveiled. For the occasion, Owens did not simply rewrite champion's sportswear codes but changed the brand's logo, embedding it inside an inverted pentacle reminiscent of the DRKSHDW line and expressing well the contamination between apparel classic sports car and goth aesthetics operated by Owens with this collection. Here's how Owens commented on the new logo designed for the iconic sportswear brand:

“When I started my label in the Nineties, I hand-drew my logo as a cross between the Champion logo and a Jean Patou perfume label. They both had a similar vintage calligraphic flair. […] I always liked geometric diagrams because there is a satisfying logic when you see a linear, geometric form. And a star has a lot of connotations, a pentagram, a guiding star, a north star, it can be about magic. So there’s a mystery to a star. It’s a theme I go back to over and over again”.

Part of the Rick Owens x Champion collection is already available online on Rick Owens' official website and on SSENSE, while the full release in stores of both Champion and Rick Owens will take place from March 12th. Stay tuned to nss magazine for updates on Rick Owens' upcoming collaborations and releases.