LuisaViaRoma and Reebok present a new sneaker inspired by 90s gaming culture - Futuristic and fashion-forward

LuisaViaRoma and Reebok join forces for a special project inspired by videogames and 90s gaming culture. The result of this partnership is Reebok DMX Trail Shadow, a unisex sneaker that combines avant-garde silhouette, technological innovation and a bold look.

Contemporary running and luxury combine in details such as DMX SHEAR technology used to soften the impact on the heel, a TPU cage or an EVA midsole that provides extra protection. A bright colour palette (mint, purple, blue), together with reflective accents, gives the shoe an eye-catching look.

Even the video of the campaign is inspired by the world of videogames. It was shot in Prague with the help of GoPro and starring Slovak rapper and producer Dalyb.

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Just dropped: LuisaViaRoma x @reebok "DMX Trail Shadow". Shop the exclusive collaboration. Models: @dalybhahacrew @hrubatereza Videographer @nikitarblv

A post shared by LUISAVIAROMA (@luisaviaroma) on Mar 4, 2020 at 1:00am PST

Reebok DMX Trail Shadow is available both in men's and women's sizes, together with a set of matching socks, exclusively on LuisaViaRoma's website and at the Florence store for €179.