Jaguar and Baracuta: the Britishness is taking over Milan In an exclusive event on Sunday at the WP pop-up store in Piazza XXV Aprile

During the last European fashion weeks, there was a return to the classics of menswear. The luxury world has returned to its origins, rereading them in the light of the new needs that animate contemporary society. The essentiality and sophistication of the forms are back on the scene – the same essentiality and sophistication that underpins the aesthetics of two of the most iconic British heritage brands, Jaguar and Baracuta. The simple and almost minimalistic cut of the G9 Harrington Jacket by Baracuta and the refined silhouette of Jaguar, with the value of its finishes, are some of the greatest expressions of a new type of luxury that contrasts with the noise and the calculated indiscipline of streetwear that dominated the end of the past decade. During the event "Life is a Canvas... Fill it with Colours" two different but equally expressive aspects of that British aesthetic that has gone into the history of pop culture will coincide. The event will be held on Sunday, February 23 from 16 to twenty-one in the WP Pop Up Store in Piazza XXV Aprile, winding through an exhibition path that will combine the chromatic nuances of the G9 Harrington Jacket of Baracuta with the Velocity Blue of the new model of F-Type Jaguar. Thanks to LED screens and videomapping, the entire scenario of the event will interact with the car, demonstrating together its deep connection with the values of Britishness and the absolute versatility of genderlessness.

This new event organized by the two brands will be an ideal continuation of that trend that unites the world of fashion and that of motoring – a cross-cutting trend that has seen both high fashion brands such as Gucci and Ermenegildo Zegna collaborate with Fiat and Maserati, both historic streetwear names, such as Supreme who collaborated with Fox Racing in 2016 and vanson Leather in both 2017 and the latest SS20 collection. One of the initiators of the trend was Karl Aberg and Spencer Phippsche who in Marc by Marc Jacobs' FW14 collection brought motocross boots, graphics and technical fabrics to the catwalk with graphics designed by Palace's logo creator, Fergus Purcell. There was also a mix of the music world in 2016, with the alternative cover chosen by Frank Ocean for Blond. The trend continued later in the fashion weeks, moving from Marcelo Burlon to Vetements to Moschino, culminating in 2018 with the shows of Tommy Hilfiger and GmbH.

The reunion to be held on Sunday at the pop-up store in Piazza XXV Aprile, however, will be different from all the cases mentioned above because it will cover a style that is only English, showing how two realities from different worlds can reconcile in the sign of design, essentiality and color.