Daily Paper Afro-Futurisc SS20 campaign Heritage and nostalgia to imagine the world of the future

The story that the new Daily Paper campaign for the SS20 collection tells is that of a society of the future, which has colonized new planets and now looks back at Earth. Reconnecting to the past, through a sense of nostalgia, is a way of reinterpreting the future and looking on the whole at the cultural heritage of the past. Instead of imagining a hyper-technological future, creative director Beri Dalgali  looks to the future as a moment of transition, in which one looks into herself and reflects on their own identity. Precisely for this idea of back to basics, the campaign was set in Ghana, its protagonists are the Nigerian musician Deto Black and African models, shot by photographer Gabrielle Kannemeyer, former author of the brand's FW18 campaign. The Daily Paper SS20 collection is already available online on the brand's official website and at selected retailers.

The entire Daily Paper's SS20 collection is available both online and at selected retailers. Stay connected to nss magazine for all updates on future brand releases.