Can Streetwear and tailoring coexist? Ermenegildo Zegna and Fear of God challenge

We just left behind the decade that revolutionized the world of fashion with streetwear and Virgil Abloh prophesied the death of the same in the upcoming years and we have to deal with a collaboration that could change the rules of menswear.
Alessandro Sartori, designer of Ermenegildo Zegna, and Jerry Lorenzo, creator of the American brand Fear Of God, have decided to join forces to launch a men's capsule, including luxury accessories at premium prices, for the Paris Fashion Week next March. From the fusion of these two brilliant minds, we can only expect a collaboration capable of highlighting the refined, elegant and Italian tailoring with a twist of modern luxury by L.A. Fashion shows by young designers from a background of subcultures, skateboards, music, pop-culture, like Lorenzo himself, have allowed us to open a further view on luxury fashion. Garments can embody youth cultural freedom across the globe, without forgetting the historical stylistic features to maintain a brand at high levels in the long term: precision in shapes, sizes, craft techniques and careful study of each fabric manufactured.

Wanting to keep alive the roots and DNA of those who embodied the vision of streetwear and live it as a lifestyle. If you are a person who has always adopted that way of dressing, you will always buy street clothing. This 2020 will see many brands approaching the concept of sustainability in their lines, following the Patagonia model. It is not an easy and simple change, but the intention to merge one's unique value proposition (UVP) towards positive values ​​seem to be growing. Always Noah Clothing, with a post on Instagram, has risen as a brand that is not yet sustainable: "We are, however, working as hard as we can to be a responsible company. We only manufacture in factories and countries that respect their workers. By focusing on quality, and encouraging our customers to be informed about what they buy, we hope to gradually reduce rampant consumerism. The choices we make are not driven solely by money, and we've made it a practice to give back." Act intelligently in order to seize new opportunities both on the side of social responsibility and on the creative aspect. The two poles of fashion are getting closer and closer, acting as personalities united towards a single goal of growth.