5 new streetwear brands to keep an eye on Sustainable, young and indipendent

In recent months streetwear seems to have lost the monopoly of the men's wardrobe that it had had in recent years and the Autumn-Winter season that is still going on has been dominated by tailoring both outside and above the catwalks. But if the big fashion brands have looked away from streetwear, it doesn't mean that this is gone, indeed. The lack of media attention in the sector can allow the growth and development of truly deserving brands that bring streetwear to its origins, outside its luxury dimension. Before the big names of fashion began to produce graphic t-shirts and hoodie, in fact, the streetwear consumer lived an experience that was in all respects niche: a precise but simple aesthetic, a strong link with local realities, average prices and above all, a strong sense of belonging to a community or culture. All these characteristics, that a great fashion brand will never have and that instead the five niche brands that we recommend here have committed to cultivate, along with their own originality and style.

Àlea 

Directly from Peckham, south London, Heresy is the most original streetwear brand on the list. Its aesthetic, based on ancient English folklore, is both bizarre, ironic, detailed and declined in many different versions. In addition to the more strictly graphic items, the best production of the brand is with accessories and outerwear all made in England, in a small local factory and in relatively small batches. But their proposal also extends to blankets and slippers and small household items.

Instagram: @heresylondon

Official website: heresy.london