4 designers to keep an eye on during the next Milan Fashion Week Selected by nss magazine

The four designers chosen by nss magazine are young, international entrepreneurs who are deeply linked to their origins. They have already made their debut in the world of fashion, having gained recognition and appreciation from buyers, stylists and editors. They are united by a contemporary and trendy aesthetic, and we look forward to them showing during the next fashion week in Milan for SS20-21.

Angel Chen

Bio

Shuting Qiu was born in China and graduated in Fashion from the Royal Academy of Fine Arts in Antwerp. Her namesake brand was founded in 2017, offering a distinctive sense of femininity that characterizes a modern and romantic woman. The ideal of Shuting woman dares to express herself with asymmetry and experimentation in silhouette, often rendered in rich contrasting colors of silk jacquard, intricate embroidery, and floral prints.

Inspirations

Her BA collection, entitled "Lives in a Wonderland", was inspired by a journey on the road from Marrakech to the Sahara desert. She was touched by the suggestive scenery of nature and was immediately reminded of the landscape depicted under the lens of Wim Wenders, in the film The Desert Flower. An inspiration that comes from a trip by the designer to Mumbai. The strong colors of India come alive on floral prints and embroidered textures, combined with men's Scottish fabrics, English reference, and colorful bead embroidery.

The debut collection

Her s.s. 2020, in fact, conveys an ethos, which Woolf itself would have carried out, through particular attention to the sustainability and environmental impact of fashion. Qiu brings a hymn to creativity on stage and does not leave out any detail. The accessories are interesting and coherent. Her choice of rich Indian colors and beaded embroidery patterns have been strangely mixed with English men's tailoring, including Scottish fabrics combined with rich floral prints, to show a fluid gender collection.

Production

Qiu brings 100% recycled materials on the catwalk, made with polyester from plastic bottles. Production is done in China.