5 topics that will dominate fashion agenda in 2020 In an increasingly unpredictable world, the industry will have to keep up

2019 was the year of Lil Nas X and the cowboys, the year Virgil Abloh declared the death of streetwear, in which Prada and Dior collaborated with adidas and Nike, in which Karl Lagerfeld left us and Jennifer Lopez returned to wear the Versace Jungle Dress. Now that the new decade has begun and European fashion weeks have given an idea of the general direction in which the industry is moving, we have identified five issues that will not only dominate the general debate and that brands will have to address in order to maintain their position on the market and, more generally, on the fashion scene.

The post-streetwear era and The New Luxury

The more digitalization influences the cosmopolitan character and social impact of fashion, the more brands have to guard against potentially offensive missteps that could damage their reputation. In 2019 Gucci and Burberry faced controversy regarding, respectively, a high-neck sweater that reproduced a blackface and a hoodie with a noose around the neck. Loewe caused outrage when a striped suit marketed in a capsule collection appeared to many too similar to the Nazi lager prisoners' uniform. Recently, it was Comme des Garçons who had to apologise for the dreadlock wigs that were sent to the Paris fashion show. In the future, no brand will be able to afford even a single misunderstanding on issues that relate to discrimination, misogyny, cultural appropriation, body shaming & positivty, homophobia and transphobia. In this regard, the ideal solution could be the establishment of internal organs for individual brands formed by members of each community that oversee their creative output to prevent misunderstandings and increase the culture of diversity and inclusiveness within the work environment.