That's how K-Way ended up in Italian dictionaries What happens when a registered trademark enters the official language?

There are some brands and products so iconic that over the years they have entered pop culture, landing on the pages of the dictionaries with the indication ®, meaning Registered Trademarks. When this happens, the brand is condidered to be “ultra-notorius” and its products are so popular that the become part of the collective imagination of a generation. Precisely to these brands that have conquered a space all right in the Italian dictionaries is dedicated the exhibition conceived and organized by K-WAY in collaboration with nss factory, "K-Way Gallery - Ma®chi da Dizionario" that will be held tomorrow January 8th at the Palazzo della Borse of Florence during the Pitti.

The packaging and ads of these and many other products will be the protagonists of the four halls of the exhibit that will be held tomorrow in Florence. The story that these iconic brands will unfold through a path organized according to the colors and product categories of the objects and will anticipate the mood of the K-Way show that will be held soon after. For all the information and updates on the exhibition, stay connected to nss magazine.