HERE by AW LAB, the first Only Women Hub opens in Milan - AW LAB presents the new key destination for the female sport-style

An exclusive Only Women Hub ready to start a revolution in the sports industry for women. That's what HERE means, the new project by AW LAB that wants to shake up the traditional concept of retail, with a space designed exclusively for women to inspire creativity, interaction, sharing and the discovery of new trends.

HERE is the new reference point for the sport-style lovers that are always looking for the limited editions and unique collections of the key international brands for sneakers, street apparel and lifestyle, offering also an innovative shopping experience, very interactive. Customers will be protagonists, they will be able to show their outfits in store and share them on the social handles of HERE, through the digital totems inside the store.