No, Virgil Abloh didn't say that streetwear is dead It's only evolving into something else

During an interview with Dazed, when asked about the future of streetwear in 2020, Virgil Abloh replied:

« I would definitely say it’s gonna die, you know? Like, its time will be up. In my mind, how many more t-shirts can we own, how many more hoodies, how many sneakers?»

The statement aroused an outcry, and immediately began to circulate among the industry media, who picked it up in a sensational way. Virgil Abloh, on the other hand, is one of the main contributors in the process that made streetwear what it is today, taking a subculture genre to the runway. This is probably the main culprit of that huge bubble that is the hype culture in which we find ourselves, of which the releases of The Ten - made by Abloh in collaboration with Nike - represented the culmination. It's therefore obvious that Abloh's statements have a great echo: if the very father of a movement comes to repudiate it, what future is there for that movement?

The end of streetwear announced by Virgil Abloh - and followed up with far too much euphoria in the media - was therefore perhaps already implied in his appointment as creative director of Louis Vuitton, a necessary normalization process that follows any creation of a bubble that then does not ends up exploding. Whether you want to call it new luxury or archive fashion, streetwear is not dying, it's just growing up.