Carhartt WIP joins forces with Motown for the 60th anniversary of the American record label The brand presents a capsule of 13 items paying homage to groundbreaking albums
Motown, the record label founded by Berry Gordy Jr. in Detroit, Michigan, that over the years has launched artists with the likes of Diana Ross and Stevie Wonder, is about to celebrate its 60th anniversary. For this reason, it has joined forces with one of the most representative brands of American culture, Carhartt WIP.
It's a thirteen-piece capsule collection that pays homage to the impact and the influence that Motown has had on the US culture and on the history of music.
