Who is Hideo Kojima? From a videogame empire to the streetwear collabs

Producer, developer or author. It is difficult to enclose Hideo Kojima in a single definition, to find a word that can describe who has been digging himself a place in pop culture since the 1990s, earning the status of an icon. Born in Tokyo and raised under the influence of Western culture, Kojima dreamed of being a movie director but, within the rigid and pressing Japanese society, he ended up studying economics first and then writing. He chose in particular to invest in a new form of art on the rise: video games and Famicom consoles, extremely popular at the time.

From this point of view, the role of Hideo Kojima becomes even more relevant, that of a creative able to attract attention through hype and expectations. A Virgil Abloh of virtual entertainment, an unconscious icon born of the strange marriage between the Eastern world and Western pop culture.