Versace meets the western for the Resort 2020 Collection The cowboy trend isn't going anywhere

Donatella Versace looks to the Far West's orizons with the new Resort 2020 collection. The brand is not new to western inspirations: in 1992 the legendary founder of the fashion house, Gianni Versace, launched an Autumn/Winter collection that recalled the atmosphere of Sergio Leone’s movies contaminating them with BDSM suggestions. It was one of the most iconic collections sent on the catwalk by Gianni and already contained the concept, also present in Resort 2020, of the myth of the cowboy updated and reconstructed from a European perspective. With the Resort Collection, Donatella rethinks that same myth but in the light of today's culture, transforming the frontier of the West into an ideal horizon of inclusivity and renewal.

With its proposals, Versace contributes to the Western-themed trend that has dominated much of this year. A year that was marked by the explosive debut of Lil Nas X with the record-breaking hit Old Town Road that became ubiquituous in the pop culture, hybridizing the two most popular musical genres in America (rap and country) and relaunching in every area of Pop Culture the iconography of the cowboy. Lil Nas X's song was the high point in a series of cultural phenomena that brought the western genre back to life, first of all Tarantino's Django Unchained and The Hateful Eight, as well as thevideogame Red Dead Redemption 2 and tv shows such as Westworld, Godless and Deadwood.