The Luka Sabbat x Champion 100th Anniversary collab The campaign sees Luka Sabbat along with the youth of Art Start Program

Champion is 100 years old and celebrates this important anniversary by launching a worldwide campaign called "For the Team". Luka Sabbat will be the official face of the campaign together with a group of young people who are part of Art Start, a non-profit organization that offers New York youth a space of expression for their creativity. The central theme of the campaign is team spirit and the results that a united team can achieve. Sabbat will also sign the graphics of a limited edition capsule.

Team spirit has been for a century the founding value of a brand that has always worked in a field, the sporting one, where the greatest successes are the result of a collective effort. Champion's Global Brand Marketing director, David Robertson, said he was very excited about the collaboration and said:

"We worked with so many teams during the year, but Luka's project in collaboration with Art Start gives us a new perspective on the meaning of team culture. [...] This partnership allows us to conclude our first century in a big way, and start planning the next one. "