AVNIER x Salomon Advanced XT S-Lab 5 The two brands join forces again

Last year the French brand Salomon Advanced, worldwide-famous for its techwear and footwear, collaborated with the young French-Swiss streetwear brand AVNIER to create the Speedcross 4. For the FW19/20 season, the two companies return to join forces to create a new sneaker, which will be released today, up to the technical standards of Salomon Advanced but with the typical streetwear aesthetics of AVNIER: the Salomon Advanced XT S-Lab 5.

The stated goal of this collaboration was to take a sneaker originally conceived for trail running and give it a new look to turn it into an article that even fashion lovers could appreciate. This move is part of Salomon's broader strategy of entering the fashion world, as witnessed by many recent collaborations in with brands such as 11 By Boris Bidjan Saberi, Palace and The Broken Arm. The fashion spirit of the collaboration is captured by the hyper-realistic photoshoot by Maxime Guyon.

The AVNIER x Salomon XT S-Lab 5 is available today from the AVNIER online shop starting at 11:30.