The new campaign for Kiko Kostadinov x ASICS GEL-KORIKA Shot by the legendary Juergen Teller

Fresh from his double nomination at the British Fashion Awards for Best Emerging Designer, Kiko Kostadinov has created a new sneaker in collaboration with the Japanese brand ASICS, the GEL-KORIKA, on sale starting next November 16th. For the official images of the campaign, the legendary photographer Juergen Teller posed in a series of eccentric shots that blend the style of Teller himself (who usually fuses the boundary between a professional photo and personal photo) with an aesthetic half between dadcore and family vacation photos.

Teller and the GEL-KORIKA become co-protagonists of various shots that see the photographer emerge from tall grass, stand on the edge of a fountain in Italy, play with geese and, in what is perhaps the best picture of the whole shooting, weighing himself half-naked in the bathroom of a hotel room wearing only a pair of pink shorts and the sneakers, as well as a yellow hat that reads "No Photos". 

The Kiko Kostadinov x ASICS GEL-KORIKA drop will take place on a global scale on November 16th, while November 8th there will be an exclusive early release for The Store in Berlin.