Off-White unveils the NEW LOGO T-SHIRT Available online for 255 euros

Just a few days ago we introduced a new Off-White logo and here there is the first indirect confirmation from Virgil Abloh's brand: a black t-shirt decorated, both on the front and on the back, with the white graphic incorporating a face in the middle of two hands, with the words “Off” and “White™” above the hands. The model, available online for 255 euros in women's and men's versions, is extremely basic and is made of 75% viscose, 18% polyamide and 7% elastane. 

The item is called NEW LOGO T-SHIRT and is only the first of a series of products that features graphics that will join the popular double-crossed arrows, as you can see in one of the posts published by Abloh for his collection SS20.

It seems that Off-White registered the logo on September 13th. The application states:

“the mark consists of a sinking person’s hands and face below the words ‘Off’ and ‘White,’ and will be used on everything from apparel and headwear to shoes and sleeping masks.” 

Is this the beginning of a new era for Off-White?