Swatch adds four new models to its BIG BOLD collection Unique colorways for BOLD personalities

Swatch, the legendary Swiss Made watch brand, keeps standing out for its ultra-contemporary, innovative and refined proposal, that meets the taste of a heterogeneous audience. 

After the huge success of the collaboration with the Japanese streetwear giant BAPE, Swatch unveils now four new colorways that enrich the pieces of the BIG BOLD collection, one of the most beloved of the last few seasons. Every watch boasts a flat glass, an embossed strap and a dial with 3D printing: you can discover the four new models (BBNAVY, BBCREAM, BBCANDY and BBNEON) on the Swatch online shop. Powerful, deeply bold nuances. 

Swatch, moreover, wants to give life to a movement where everyone can share their own Bold Story through the hashtag #iambold. Everyone is welcome to tell their experience, contributing to creating a very BOLD community. 

Swatch BIG BOLD collection is now available here.