The must-have item of the season is the AIRINUM + NEMEN urban air mask - When functionality meets style

We breathe about 20,000 times a day. In the last few years, this action, so small and yet fundamental for our survival, has been made more and more difficult by the poor quality of the air, which has deteriorated so much that, for the World Health Organization, 4.2 million people die every year as a result of exposure to air pollution. While waiting for governments around the world to take concrete action and limit harmful emissions, one way to protect ourselves is to wear a pollution mask. In Asia, where the worst polluting cities are located, people walking around in the streets with this almost post-apocalyptic item on their faces has become normal, so much so that companies have begun to develop models that are increasingly technological but, above all, increasingly "stylish". The phenomenon of urban air masks has spread so much that it has left the streets and invaded unexpected contexts such as the underground trap scene or the catwalks of fashion weeks.