A new way of making Jeans We went to Los Angeles to discover how Uniqlo has made sustainable the manufacture of jeans

On the boulevards of downtown Los Angeles, where palm trees cut the blue sky and the golden hour reflect on the skyscrapers, Uniqlo took us to visit the Jeans Innovation Center (JIC), the laboratory that takes care of the research and development into the denim's field for Fast Retailing, the group holds various brands like Uniqlo and J Brand. As soon as you step into the warehouse, you have the impression to be in the factory of the future: on one side, there are gigantic machines made of metal that look like washing machines, and on the other side you have automatic robot machines with lasers. In the centre of the room stand Masaki Matsubara, Yukihiro Nitta e Veronique Rochet - heads of Fast Retailing - they are about to explain to journalists from all over the world how and why manufacturing jeans at JIC is a small revolution in the field of Fashion Sustainability.