5 things to know about the Louis Vuitton SS20 show With exclusive shots from the backstage

The third day of Paris Fashion Week dedicated to the SS20 collections. The Louis Vuitton show and the collection created by Virgil Abloh are the eye-catchers, a bucolic hymn to equality and freedom, told by luxurious urban wear, emphasized by a beautiful colour palette and bizarre and sculptural bags reminiscent of kites.

Location

Paris. The historic Dauphine Square on Pont Neuf is turned into an idyllic version of Louis Vuitton's French capital made of lovely cafés and restaurants, benches decorated with LV monograms, ice cream and crepes carts, kiosks, inflatable castles, kites and balloons. All in shades of emerald green and red. It is a village festival that celebrates the work of Virgil Abloh.

Guest

Since Abloh has taken on the role of creative director of Louis Vuitton, the shows of the house are full of stars and celebrities friends of the designer. People like Blondey McCoy, Playboi Carti, Dev Hynes and Kid Cudi. This time the protagonist was the footballer Hector Bellerin who made his debut as a model wearing a fuchsia hoodie, matching shorts and sneakers. Along with him on the catwalk, the K-pop stars Song Minho, Keiynan Lonsdale, Delfin Finley, Evan Mock.

Front Row

In the front row applauding Vuitton's new collection there were Frank Ocean, Gigi Hadid, Skepta, Miguel, Swae Lee, Russell Westbrook, J Balvin, Karrueche Tran, Cam Newton, Lewis Hamilton, Joel Edgerton, Kris Wu, and Ben Harper, Maluma, Victor Cruz, Dan Carter, Gennadiy Golovkin, Gong Yoo, Shuhei Nomura, Nick Chou.