A Complete guide on how, when and where to buy Supreme All you need to know
In the last years, buying Supreme has become a difficult or even impossible task. The global explosion of the brand founded in New York in 1994 by James Jebbia has upset all those certainties that those who used to buy Supreme had before all of this happened.
Most of the people who choose and try to buy Supreme have only become aware of the brand in the last few years, facing a myriad of difficulties both in physical stores and online. Supreme has also upset the relationship between customer and retailer: if you happen to enter a Supreme store, you will not be greeted by smiles but you will be put in such conditions so as to leave the store as soon as possible, we will explain everything so you're ready for this new sensation. We've decided to put down a complete guide to sort things out between the day and time of the drop, how and where to see the items of the various drops and retail prices, items sold out in less than 30 seconds and those with more hype, email confirmation, collabo, resell and so on and so forth.
A total immersion in which we will accompany you step by step.
Where to see the collections before the drop
Supreme, like most brands, release two collections per year, Fall / Winter and Spring / Summer. In order to preview the items - not all - of each collection you just go to their official website and click on the "preview" category and usually one week before the drop in-store and two weeks before the first seasonal drop, the official lookbook is released of the current season where you can start making your wish list. Once the items have been presented, and extremely complete and precise site you can have a look is supremecommunity.com (they also have an app) here you will find everything really: the items and the droplist of all the seasons from 2011 onwards, the timing of sold-out, any restock, pricelist, gallery and opinions of users on each item. If you want to buy one, we advise you to visit us before they are released, you will have a clearer idea on the day of the drop, where you can not afford any doubt, and you have to choose what to buy first otherwise you will remain dry-mouthed. Timing is essential to be able to grab a Supreme piece especially if surrounded by a certain hype (supremecommunity.com also tells you this). The only thing you will not find on surpremecommunity.com is the collabs that are announced on the official website, supremenewyork.com, in the news section.
Where and how to buy Supreme at reselling
Now it has become almost a norm, given the great difficulty of buying "retail". The biggest problem is that of the huge increase in price once the most desired items have sold out and it is at this point that the demand increases and the quantities decrease, hence the increase in prices. There is a real parallel market of Supreme products, there are many platforms and sites, where you can buy and sell, we recommend the best to avoid unpleasant surprises:
In addition to the classic marketplace sites, there are real communities on Facebook where you can sell and buy with discrete security but we suggest, in case you are buying an item from a private seller, to ask within the group, for a "legit check" - acronym LC- which consists in verifying the product's authenticity. Trust only when many users have given their positive opinion on the subject of the legitimacy check and in case you do not trust it, then forget it. We suggest a few groups subscribe to:
