Nike Unveils the Final "On Air" Collection Designs A first look at the ready made silhouettes

A project we followed with close interest last year was Nike’s innovative 'On Air' contest, where local designers in the thousands came out to workshops in New York, Seoul, Tokyo, London, Paris, and Shanghai all competing in shoe designs, the best of which would be put into production. 18 finalist were then selected and of them, the 6 final winners were narrowed down and invited to work alongside Nike designers and developers to bring their designs to life. The winners’ final editions of the shoes were revealed today.   

• The Final Designs

• Nike Air Max 98 La Mezcla, by Gabrielle Serrano

The Nike Air Max 97 SH Kaleidoscope reflects Ru's impression of the clouds floating along Shanghai skies as they shift and dissipate to create new forms and shapes.

"There are attributes in the shoes this year that I would have never even considered, like introducing tools to encourage consumer modularity or pushing the boundaries of material usage, these concepts prove that there are always new ways to approach design.”

Dylan Raasch, Senior Creative Director of Nike Air Max

The “On Air” collection is expected to release this April, available via Nike online. Stay tuned to nss for more details as we get closer.