Orange's anatomy The relationship between fashion and the hottest color of the moment

If you have taken a look at the fashion week dedicated to the FW19 menswear, it is impossible that you have not noticed: orange is the hottest color of the moment. From Off-White graphic hoodies to Heron Preston puffer jackets, from AMBUSH total looks to MSGM k-way, from Loewe oversize knitting to the sophisticated Raf Simons trench, from A-COLD-WALL conceptual workwear to leather garments lucid by Acne Studios every designer has chosen to include in his creations at least a pinch of this shade.

There are those who opt for the romantic shades of autumn foliage or for vitamin variations that remind the summer, some prefer the more brownish veins like the rust of PANTONE 16-1448 TCX (according to real fashionistas the true trend in the coming months, even more than the PANTONE 16-1546 Living Coral selected as official color of 2019) and those who love sweet pastel shades like peach, but the variant that nobody can resist seems to be that vibrant and phosphorescent one, the same that became the trade mark of the Heron Preston brand. Every nuance are okay if they're in the spectrum radiations between red and yellow. 

This passion that combines orange and fashion is quite recent, evidenced by items as the vinyl boots of Christian Dior Couture Spring 2015 or those in satin Vetements x Manolo Blahnik.

Fun fact: until 1750 in Europe this color did not even have an official name and referred to it as yellow-red. It only got one when the Islamic domination spread in southern Italy and in Spain bringing with it also the orange trees, their fruit (nāraṅga in Sanskrit, naaranj in Arabic, orange in the western languages) which gave the pigment the name that we still use today.