The Fashion Revolution of Heron Preston Before his PFW show, we retrace the story and the aesthetic of the designer

Heron Preston, founder and designer of his namesake label, is part of a new generation of fashion designers who, versatile and curious, is helping to redefine the way we think about streetwear, luxury and sustainability. As many people grown up in the post-internet era, he has an eclectic talent. He is an artist, a creative director, a creator of content, a clothing designer, a DJ... there are no borders. For him to experiment, playing with different arts and disciplines is as easy and necessary as breathing. And everything that he does becomes an immediate success. So much to gain a place on the acclaimed BOF 500 list of The People Shaping the Global Fashion Industry and to be adored by stars like Bella Hadid and Justin Bieber.  

My logo says style. Style is universal, it means so much to so many people around the world and you don’t necessarily have to work in fashion to have style. Arts, to me, is a celebration of life and lifestyle, which is why I also play music and DJ. I see myself as someone having many interests in all the various creative industries from art to music or fashion. That is how I like to identify myself and how I contribute to the world. It is not just a fragment but a whole entire experience.

We have already said this and Heron himself confirms it, he has an eclectic talent and for him there are no borders, nor definitions like 'haute couture' or 'streetwear', used to keep the respective worlds separate. His collaborations are the perfect example. For his projects, Preston draws often inspiration outside the field of style, as it happened with NASA.