Versace Pre-Fall 2019: a new era for Versace in the United States The return of the Safety Pin Dress & the JLo dress

If the mid season collections are becoming more and more important, the Medusa brand's Pre-Fall 2019 is even more full of symbolic meanings. First of all, the location.

Versace for the first time staged its show in New York, at the American Stock Exchange, a choice not at all random, but, indeed, the sign of a new era. That made in U.S.A. under the leadership of Capri Group, the Michael Kors company that incorporated the Italian brand in September for $2.1 billion (if you want to know more click here). Pulling through the Big Apple, therefore, becomes a way to seal the contractual relationship with America. And how to impose itself more and more on this market and be loved by the new homeland? Taking back the creations that have conquered the stars and the jet set over the years, those created by Gianni Versace. 

On December 2, the day on which the designer would have turned seventy-one, Donatella brought the most iconic items from the family heritage on the catwalk in an updated version. So Vittoria Ceretti shows off the legendary Safety Pin Dress (the only black dress that can boast a dedicated Wikipedia page) passed to the history of fashion when Liz Hurley wore it at the Four Weddings and a Funeral premiere in 1994; while Amber Valletta proposes the dress with a deep neckline made immortal by Jennifer Lopez on the red carpet of the 2000 Grammy Awards, which is now made special by Love Versace prints created by American pop artist Jim Dine in 1997 for Gianni's Townhouse in NY.