Legally Fake Supreme has come to Sweden Another chapter in the twisted Supreme Italia story
In the ongoing twisted tale that is the Supreme Legit Fake saga, which nss has been following since the beginning, yet another very interesting turn has taken place. The Supreme Italia brand which was selling apparel featuring the original Supreme New York brands box logo, first started selling the items in Italy, which after legal battles moved shops to Spain where Supreme Spain was established and with it an expanding number of shops selling the brand. A court decision on October 5th in Barcelona concluded, that Supreme New York is not in the legal position to give any inhibitory orders to Supreme Spain and that what is now taking place in Spain is at the moment fully legal and more shops will be opening around the country.
How this will all continue to unfold is pure speculation at this point, but what is interesting with the latest ruling in Barcelona, is that in principle, nothing has been shown to be illegal at this point. However, the fact that JC Jeans at no point makes their costumers aware of that they are not buying Supreme New York rather the legally fake Supreme Spain, actually quite the opposite, giving the impression they are selling the Original Supreme New York brand, will surely have some consequences. We have been foreseeing that this legal fake phenomenon would be spreading to other European countries, where the same legal grounds as in Spain could very well apply, and trademarking the brand locally wouldn’t have any legal precedents in not being allowed, but what is happening now in Sweden shows that, that might not even be necessary, where a now currently legal brand like Supreme Spain could potentially be retailed by whoever wants to do so.
Stay locked to nss for any and all updates on the continuation of the Supreme Legal Fake story.
