nss Discovers: Neuro Studio / SOLVENTUS One big leap for fashion
Next in our series of bringing you brands that we’ve discovered and want to shed a light on, we’ve come across something that's really quite special on a number of levels. Firstly the designs are super sick, and secondly the concept touches upon many of the concerns that we can't look away from anymore with the fashion industry, that of sustainability, and the way they’ve approached is simple, novel and an ingenious all at once. Introducing Solventus, the newest project from Digital-first fashion house Neuro Studio. Each piece is made exclusively for the buyer only once they’ve ordered, and until then exists only digitally, creating a zero-waste system.
The collection’s garments embody cutting-edge technologies like 3D modeling and 3D printing to design, promote and sell clothes without stitching a shred of fabric - making the process fully digital from ideation until the stage of purchase.
The story
A few months ago while swimming around Instagram, we a bit randomly came across a concept sneaker, that beyond being interesting was really an incredibly cool design and we had to find out who had designed it. This led me to Janis Sne, a Latvian, who when I asked if there were any more details, asked me to please wait a couple month as he had something super cool in the works, which showed itself to be this project. Led together with Clement Balavoine Neuro Studio is a Fashion House and Creative Agency based in New York. In addition to creating its own collection, Neuro Studio provides services to a range of clients within the realm of Fashion, Video Games, Advertising and Film, which makes a lot of sense, and perhaps the unique mix needed to come up with something like this. Fed up with the fashion industry’s waste of resources and lack of optimization, Clement Balavoine created Neuro Studio in 2014. As he witnessed the virtual world taking over, using his familiarity with the film and video game industries and taking inspiration from technologies used by concept artists, Balavoine developed an innovative digital methodology to rethink the outdated Fashion process and has led to where Near studio now stands. There are so many forward-thinking concepts here, that one can’t help but feel how many of them will have to become implemented in the future of fashion in some way or another.
The first SOLVENTUS pieces will start becoming available in 2019, stay locked to nss to get the updates on availability and pricing.
