Discover the three Nike Tech Pack Atelier talents Capo Plaza, Federico Bernardeschi, and One Block Down

Nike Tech Pack's atelier centered around three main talents as protagonists, the sneaker store One Block Down, the professional football player Federico Bernardeschi, and  Italian trap artist Capo Plaza. Who were all paired with a unique creator to realize their customized pieces of Tech Pack apparel, referencing the underlying cryptographic codes that we mentioned in our atelier recap. One Block Down was paired with London based designer Mini Swoosh. Bernardeschi with the stylist Valeria Semushina, and Capo Plaza with the photographer Virginia Arcaro. Each created a completely unique piece designed on the occasion. 

Capo Plaza represents a new wave of Italian trap talent, with a keen eye on youthful style and strong connections to the rap scene, he represents the new stars of fashion. Nike has always had a strong connection with athletes, and now that focus is widening to include the rising trap stars as well, as they are the true influencers in today's streetfashion. Capo Plaza together with photographer Virginia Araco created a unique edition of Tech Pack's woven jacket with strong Capo Plaza inspired imagery and referencing his code word which was DREAM. How growing up in Salerno, everyone told him being a rapper was unreasonable, but he never gave up, and now when the kids recognize him is all seems like a bit of a dream to him still. How Trap is often filled with fake messages but truly believing in what you do is key to achieving any success, or that certain negative experiences made him focus more on the person he actually wanted to be. How his ultimate dream is making it to the states and blowing up there as well, being known everywhere from the United States to Zimbabwe.

nss also had the chance to hear the three talents tell in their own words the personal stories of their code, check them out the below:

  

Federico Bernardeschi

 

 

Capo Plaza

 

 

One Block Down

Art direction & Contents Production nss factory