The must-see FW18 campaigns From the compulsive collectors of Gucci to Bella Hadid and Kendall Jenner in the western version for DSquared2

Let's take a look at the most beautiful, interesting, cool and innovative FW18 advertising campaigns: from the compulsive hoarders of Gucci to Bella Hadid and Kendall Jenner in a western mood for Dsquared2, from Elle Fanning for Miu Miu to the eccentric hunt of Palomo Spain, from Kate Moss in the waves to the Moschino aliens.

Despite some exceptions, this season pseudo-classic portraits seem preponderant, in which models and small details suggest the story to tell.

Gucci

Sometimes the only thing you need for a campaign is the right model. 

And if the model is Kate Moss the result will always be successful. 

Saint Laurent knows it well and has chosen the iconic top to present its collection for next autumn.

Kate, symbol of the '90s, wearing a short 80s inspired sequin dress, between the waves of the sea in front of the lens of Inez and Vinoodh.

What else?