Interview with Heiko Desens - Creative Director for PUMA Sportstyle Some curiosities about the new PUMA RS-0 and the collaboration with SEGA

Innovation, a renewed silhouette and refined details make the new RS-0 sneaker a PUMA's must have for this season. The inspiration comes directly from the 80s arcade, psychedelic and hypnotic videogames that left a sign on entire generations, which are combined with pop colors and translucent details for a modern effect, able to appeal everyone.

A project that saw the partnership of SEGA, for a collaboration that looks to the future without ever giving up the strong roots of the past.

We had a chat with the Creative Director of PUMA Sportstyle, Heiko Desens. He told us about the new product and the inspirations behind it...

#1 Where does the idea of ​​mixing an 80s silhouette with new technologies come from? And then why choose a running? Do you believe that the key of success is back to the past?

I don’t think that the key of success necessarily is looking back to the past, more looking into the DNA of PUMA (and our collab partner) and get inspired by outstanding things we have done and in this case it comes from the past, the 80s. The mixing is a result of having those cool 80s ingredients from the past but re-designed for a nowadays consumer with very different needs. Running silhouettes such as our RS-0 expresses the lifestyle of our consumer very well. Sneakers need to be transitional these days, from day to night and street to the gym.

#5 Do you have a personal favorite detail of the new designs? 

The translucent rubber heel piece looks cool and futuristic even being a detail more literally inspired by the original RS-350. Also the ‘anime’ style of color blocking looks fresh and mixes classic sports color in a fun way.