Gucci opens its new space in in SoHo with the collection with Dapper Dan The dreamlike aesthetic of Alessandro Michele meets Dan's "macho type of ethnic ghetto clothing" style

Gucci lands in Soho.

In this neighborhood that in the 70s and 80s embodied the libertarian approach towards music, cinema, literature, fashion and art, and attracted artists and creatives of all kinds, from Jean Michel Basquiat to Keith Haring, Sunday, May 6, the Florentine brand has inaugurated a new space in Wooster Street. It is 1,000 square meters equipped with RA (augmented reality) and advanced video technologies in which it will experiment with new ways of serving customers, thanks to "Gucci connectors", a group of brand ambassadors.