Gucci Bloom celebrates femininity in the new Acqua di Fiori social project 15 artists interpret the carefree, joy and youth of being women

On the official Instagram profile of Gucci, stories, drawings, images and poems blossom, celebrating the lightheartedness, the joy and the youth of being women.

The occasion? The social campaign for the launch of the new Gucci Bloom Acqua di Fiori fragrance.

The Florentine brand has chosen 15 artists from all over the world who have been able to weave typical elements of the fragrance into their works, including the packaging with the Herbarium green print, the ingredients of the fragrance, the green galbanum and blackcurrant buds, and its pale pink bottle.