What you need to know about Moncler Genius Building 8 location, 8 directors, an only one Moncler

Yesterday evening Milan officially entered in a new era. At the prestigious Palazzo delle Scintille, the brand Moncler has given life to an event that was not simply a presentation, and not a fashion show, an event that, with exceptional guests, art and talent, succeeded with strength and vigor to leave everyone speechless.

Moncler Genius Building was a perfect mix between a contemporary art exhibition and a futuristic fashion show, from the moment in which to be protagonists inside the location there were 8 mini-locations to celebrate the artistic meeting between the reality of Moncler and  the famous creative director collaborators.

Virtual and real work have gone hand in hand and, naturally, have met the elegance of Pierpaolo Piccioli, the young and punk soul of Palm Angels, the minimalism of Simone Rocha, the street universe of 1952, the romanticism of Grenoble, the space together with Craig Green, the three-dimensional games of Noir Kei Ninomiya and the tradition with Hiroshi Fujiwara.

Materialize, dematerialize, rematerialize: this is the philosophy of Moncler Genius and this is the implicit message of the project, aimed to comunicate with different languages ​​to different people, but all of them accumulated by the passion for innovation and creativity that the brand is ready to exalt, now more than ever.

Discover with us the magical world of Moncler Genius Building.

#1st Floor: Moncler Pierpaolo Piccioli 

The inevitable urban-punk touch of the Ragazzi brand, mixes its logo and its minimal lettering to the typical Moncler fabrics, to the glossy, to the padded gilets.