
We talked with Guillaume 'Gee' Schmidt about Patta's latest collaboration A tribute to the club scene and street culture created with Converse and Deviation
It was 2004 when Guillaume 'Gee' Schmidt and Edson Sabajo, more for passion than for profit, open the doors of Patta right in the heart of Amsterdam and start a real exciting revolution in the Dutch streetwear scene as it was conceived until that moment.
In a very short time, Patta consecrates itself as a cornerstone and a reference point both for the street fashion and the music scene, thanks to the deep connection of its founders with the Dutch hip-hop scene.
Over ten years later, the influence and cultural importance of Patta has only strengthened and connected more and more with the realities around it, coming to realize collaborations with several prominent brands both in the footwear and in the apparel.
We had the opportunity to get in touch with one of its founders, Guillaume 'Gee' Schmidt, on the occasion of Converse x Patta x Deviation collaboration, a collection that explores the evolution of street style and club culture.
Here's what he told us.
#6 Casentino wool is a typical Italian fabric, why choosing it as hero element of the collection?
Ha, the Casentino wool that's really all Jude. He has experience with his work with fabrics ...he got the answer to that. I knew the fabric but had no clue about its history, you learn something every day!
#7 Which is your favorite piece of the Converse x Patta x Deviation collection?
The trench coat, the perfect embodiment of this partnership...as far as footwear the One Star definitely.
#8 Who is the Converse x Patta x Deviation collection for?
For everybody, but mostly for Jude, Benji, The Deviation team, and its supporters...What a great achievement having such a long-running club night that has been pushing the boundaries from its inception till this day...This should be celebrated in every way possible. Thank you all!