The essence of Vetements enclosed in the SS18 collection Demna Gvasalia has shot a special lookbook to present this tribute to his brand

Demna Gvasalia strikes again. Despite the news that he would not present the new Vetements collection during Paris Fashion Week shows, the enfant terrible surprised everyone with an unique lookbook of the brand's SS18 collection.

The images – shown on Saturday in the new Parisian showroom of the brand – were shot by Demna Gvasalia in person in the streets of Zurich, the brand's new headquarter, choosing "real" people, selected by the Vetements team after a street casting. There are also children and families – the new Gvasalia's "obsession" already seen for the Balenciaga SS18 Menswear fashion show – posing as a souvenir photo of a pleasure trip.

Once again the Georgian fashion designer wanted to play with fashion: after asking the "models" to personally choose the clothes they wished to wear, they then have posed in front of the Gvasalia's photographic eye as 50s and 60s mannequin.

"That pose is to assume a particular attitude. Like a runway model moves to the end of the catwalk, posing with her hands on her hips, and then gracefully walking back"

Demna Gvasalia said during an intrigue.

In short, more than a simple collection, the last Demna Gvasalia's work for Vetemets seems like a true tribute to his brand, a homage to everything that is and has been up until now, enclosing all of its essences into a unique lookbook.

Images credits via Vogue.com