Talent Corner - Interview with Alessandro Simonetti - The photographer and creative director of U.P.W.W. tells us his vision on fashion, trends and counterculture

Raised between the 80's cultural clash of Rome and the most conservative Bassano del Grappa in Veneto, Alessandro Simonetti spends his childhood in an environment open to artistic expressions that bring him to embrace photography when only sixteen. Fascinated by the social dynamics of that period of change, Alessandro approaches the newly-born Italian street cultures actively as a writer until the mid-2000s.

Recently, in addition to his photographic projects, he began to cover the role of creative director for U.P.W.W.

#5 UPWW debuted with the FW17 shot by you. What are the inspirations of this collection and how did you integrate them into your shots

The first FW17 collection follows the shapes and original materials of the mother collection and features sequencing on the back of bombers, hoodies and raincoats with institutional logo, photo-print on applied gauze, heat transfer patterns and drippings ... a reminder to that DIY aesthetic in which I formed. There are subtle references to Clash and typo-quotes of A Rastafarian in Kingston. The photographic aspect is an element that, in parallel with the collections, will be used a lot, through the shooting of the product, but also by publishing subjects related to photography and new fresh blooded artists.