With The Ordinary science becomes available for everyone At lest in the skincare world

The Ordinary is changing the game. In an industry where transparency is often an illusion, the brand has decided to make an unprecedented move: making science accessible to everyone. How? By publishing a series of white papers, clear and understandable scientific documents that finally reveal the truth about topics such as skincare, parabens, SPF use, and the relationship between cosmetics and animals.

Transparency as the New Beauty Standard

With the introduction of the white papers and the new website, alongside the launch of GF 15% Solution, an anti-aging serum that helps visibly reduce the signs of aging and repair skin damage, The Ordinary is creating a movement that promotes knowledge sharing. The idea is that everyone can become an expert, understanding the science behind their beauty routine, and most importantly, making informed choices. The future of beauty is about free access to information, shared scientific research, and greater trust between brands and consumers.