Are fashion brands still able to dictate new aesthetic standards? What happens when Chloé posts on Instagram a picture of Paloma Elsesser, a plus size model

A few days ago on Chloé's Instagram page, between bucolic posts, images of flowers and details of petals, photos of a naked model, with long wet hair, lying on a black sand beach, appeared to embody the importance of the relationship between man and nature, which has always been one of the main themes in Gabriela Hearst's work, the new creative director of the Maison. So far there would be nothing strange, it's not the first time that a fashion brand has portrayed a naked model, and it will certainly not be the last, except that the model chosen by Chloé is Paloma Elsesser, one of the most successful plus-size models and body positivity advocate, who together with Jill Kortleve and Ashley Graham, is trying to bring greater diversity on the catwalks and in fashion campaigns. 

The body positivity movement doesn't believe and state that all bodies are beautiful, but that all bodies are valid, therefore worthy of being seen, shown, told and photographed. Perhaps it's not Chloé's turn to impose a different aesthetic model, which is not different but is simply the precise reflection of a composite reality, in which women with sizes 38 and 46 have the same right to wear a designer piece.