H&M Beauty expands its range of beauty products and brands The Swedish giant will offer skincare and cosmetics from The Ordinary, Maybelline, L'Oréal, Mulac and other beauty brands

Is the new frontier of low-cost fashion chains the skincare and cosmetics industry? Well, according to the latest business strategies of Zara and H&M, it seems so. Just a few days ago we showed you the Spanish retailer's first beauty collection and today we're back talking about eye shadows and creams thanks to the Swedish giant's latest project. 

The first country to experience the multi-brand version of H&M will be Italy, which on Monday, May 10, will launch the new business formula, designed to democratize beauty more and more, making cheap but quality items easily accessible, giving everyone the chance to see and feel good. If the strategy proves successful, the Swedish company plans to propose it in other countries as well:

We'll host the Beauty Party that no one will want to miss. - Says Amanda Bukowski, Global Head of Marketing & Communication at H&M. - We aim to be in everyone's beauty kit. 

If you want to start shopping, visit the official H&M website.